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The young Californian denim label Frame was founded in 2012 by two Swedish friends, Jens Grede and Erik Torstensson. The Frame denim label is headquartered in Los Angeles, California. Frame's fashion frames the female figure and creates a stylish silhouette. The vision of the two designers was to create the perfect pair of jeans, combining timeless design and high quality standards. Jens and Erik started their first project for Frame Denim in Venice with the aim of creating the perfect skinny jeans. What began as a fun project developed into a passion and was immediately successful.
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Frame stands for modern, luxurious, versatile clothing with signature denim fits, cotton shirts and unique leather pieces. With their first product, the "Le Skinny de Jeanne" jeans, the two designers conquered the fashion world. To this day, numerous famous actors and supermodels can't imagine their lives without Frame Denim fashion.
Frame: The passion to create timeless jeans
The young Californian denim label Frame was founded in 2012 by the two Swedish friends Jens Grede and Erik Torstensson. The company headquarters of the denim label Frame is in Los Angeles, California. Frame stands for the human body, the Frame fashion frames the female figure and gives it a special shape. The vision of the two designers was to create a perfect pair of jeans that combines timeless design and a high standard of quality. Jens and Erik started their first project for Frame Denim in Venice, the goal was to create the perfect skinny jeans. With instant success, a fun project eventually turned into a passion.
Timeless jeans with French elegance
The fashion duo draws inspiration for their Frame fashion from numerous French style icons from the 70s. For the Frame denim jeans cuts, London street style serves as orientation. Their perfect jeans models are not only extremely sexy, but are also suitable as evening outfits. High-quality materials are used in the collections, including denim, cotton, leather and the finest cashmere, so not only do you support sustainable production, but you also experience fashion on a feel-good level.
Jeans for every style and sustainable comfort
Whether skinny jeans, high straight, high flare or boyfriend jeans: everyone will find the right jeans at Frame. The classic Frame denim look convinces with its simple and clear cuts, which are rounded off with discreet details. Frame fashion is characterised by great sustainability; the wearer should not only feel good in them for one season, but for a lifetime. Every pair of Frame jeans has something very special about it and becomes an absolute favourite.
The perfect jeans for a confident woman with style
The favourite trousers of the two fashion designers are the "Le Skinny de Jeanne" and the "Le Garcon Jeans"- relaxed yet sexy, the perfect trousers for a curious, self-confident woman. The special thing about their models is that there is no big logo on the back pocket; for the two Frame designers, it's not the brand that counts, but that the woman/man feels comfortable in them. The Frame label has made its mark on the fashion industry in the field of denim wear with sustainable material, high quality and pleasant wearing comfort.