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The Italian luxury label Avant Toi was founded in 1994 by siblings Fiorelle and Mirko Ghignone. They created their sweaters, coats, shorts and turtlenecks with the aim of adapting to the ever-changing market and meeting the needs of their customers. The two designers set themselves apart from their competitors with their fashion, which is a mixture of art and aesthetic research. Each garment is a unique piece produced by special airbrush dyeing and an absolute trend piece. Only the finest materials such as wool and cashmere are used for the collections, which provide a light and breathable feeling on the skin.

AVANT TOI

In 1994, the Italian luxury label Avant Toi was founded by siblings Fiorelle and Mirko Ghignone. They created their sweaters, coats, shorts, and turtlenecks with the aim of adapting to the constantly changing market and meeting the needs of their customers. The two designers stand out from their competitors with their fashion, which is a blend of art and aesthetic research. Each garment is uniquely crafted through special airbrush coloring and is a trendsetter. Only the finest materials, such as wool and cashmere, are used for the collections, providing a lightweight and breathable feel on the skin.

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GET OUR FAVORITE AVANT TOI LOOK

Crew-Neck Sweater in Destroyed Optics

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Avant Toi stands for high-quality materials, fine cashmere and individual creations. The collections are particularly characterised by the interplay of the destroyed look and the spray look, which give the garments their uniqueness. The beautiful Avant Toi trousers, sweatshirts, T-shirts, jumpers and cardigans not only impress with their soft quality, but also with their special colouring, which has become the trademark of the luxury label.

Artful fashion with unique colouring

In 1994, the Italian luxury label Avant Toi was founded by the siblings Fiorelle and Mirko Ghignone. They created their jumpers, coats, shorts and turtlenecks with the aim of adapting to the ever-changing market and meeting the needs of their customers. The two designers stand out from their competitors with their fashion, which is a mix of art and aesthetic research. Each garment is given a uniqueness by the special airbrush colouring and is a front runner in the trends. Only the finest materials, such as wool and cashmere, are used for the collections, which are particularly light on the skin and additionally breathable.

Creative details and fascinating colour explosions

The two Avant Toi founders thought of something very special for their collection. The goal was to make each piece unique through individual details. The Avant Toi sweatshirts, T-shirts, blouses and trousers are given colour using the airbrush dyeing method. Special shades and different colour tones distinguish the brand. Whether destroyed, smoked or flocked - Avant Toi captivates with unusual details and surprising colour explosions.

Cashmere fashion reinterpreted

From the very beginning, the desire for unique and unmistakable designs was moved by art. Designer Mirko Ghignone managed to completely reinvent the world of cashmere fashion with the Avant Toi label. The knitted jumpers, T-shirts, V-neck and crewneck jumpers are convincing because of the fine materials. Customers are thrilled by the high wearing comfort and durability of the tops.

Breaking the rules in terms of stylistic and aesthetic standards is at the core of Avant Toi's philosophy. A stylistic bridge between the classic concept of the usual cashmere world and the charm of what seems old and worn is deliberately used in opposition. In this way Ghignone presents his clothes full of artistic contradictions and gives them a vintage look.

Avant Toi at loui.rocks

Authenticity, individuality and uniqueness - Avant Toi convinced us at loui.rocks in a direct way. The combination of playful details, high-quality cashmere and unusual colourways not only convinced us, but also ladies and gentlemen worldwide. The label convinces with luxurious knits and yarns that are not only durable but can also be worn in different seasons. The designs by Avant Toi can be perfectly combined with our brands and round off every outfit in a stylish way.