Farm Rio, a creative brand from Rio de Janeiro, Brazil, has become a cultural phenomenon since it was founded in 1997. More than just a brand, Farm Rio embodies the vibrant and colorful culture of its hometown. The designers behind Farm Rio believe in the transformative power of nature and are inspired by the vibrant colors and shapes that surround them every day.
Quality and Attention to Detail
Known for its bold, tropical prints and the high quality of its fabrics, Farm Rio places a strong emphasis on attention to detail. Each piece of clothing is designed to evoke emotions and bring about positive change. This dedication to quality and detail has made the brand one of Brazil's most popular contemporary fashion labels.
A Journey That Started at a Small Stand
The success story of Farm Rio began when Kátia Barros and Marcello Bastos, two friends from Rio, opened a small stand at an independent market. What started small quickly grew into a large movement. Today, Farm Rio operates over 86 stores in Brazil and is an integral part of the country's fashion scene.
International Success
In 2019, Farm Rio took the leap abroad and opened stores in the USA, including in New York City, Miami, and Los Angeles. This expansion marked the beginning of a new chapter for the brand, which is now also known worldwide for its cheerful prints and high-quality designs.
Commitment to Nature
Farm Rio is also dedicated to protecting nature. The brand has partnered with One Tree Planted to support reforestation in all Brazilian biomes. For every purchase, Farm Rio donates an amount equivalent to the cost of planting a tree. By the end of 2022, the brand had already achieved the planting of 1,000,000 trees, a milestone they are proud of and just the beginning of their commitment.
Influence and Future
Farm Rio has succeeded in capturing the essence of Rio de Janeiro and bringing it to the fashion world. With its strong connection to nature, commitment to quality, and dedication to vibrant designs, the brand remains an inspiring force in the global fashion industry.